Bailey Law
Bailey Law is a new sole practice in construction and commercial law. I helped launch it with a Squarespace site that built instant credibility and stood out from a generic template.
Ralph was fantastic to work with – he elevated my initial ideas into a polished, professional website that gave my new law practice credibility from day one.
Sam Bailey
Principal, Bailey Law
Create a professional Squarespace site to establish credibility for a new sole law practice
Planning site structure
I began with a call to understand his goals and clients, then mapped out the key pages: a homepage, service pages, region pages, an about page, a contact page, and a blog. This gave the practice a clear framework and ensured prospective clients could quickly find the information they needed.
Home page
A clear entry point showcasing Bailey Law’s expertise and credibility.
Services pages
Outlined what the practice offers, written in client-focused, scannable language.
Region pages
Highlighted where services are available to improve local relevance and visibility.
Article blog
A space for sharing insights, building authority, and keeping the site active.
About
Shared the firm’s story and experience to build trust with prospective clients.
Contact
Made it easy for clients to get in touch quickly and confidently.
Building on brand foundations
The client had started shaping his visual identity with a logo and colour palette. I built on this by creating a basic style guide for future reference, including colour codes, mono logo variations, and a shorthand logo version for use in places like a favicon. This helped bring consistency to the site while giving him a reference point for future brand use.
Lightweight design system
I built a lightweight design system for the site, focusing on essential elements like typography, colour, button styles and states, and a simple set of icons. This ensured consistency across pages while keeping the system easy for the client to manage.
Homepage – first impressions matter
A sharp, professional landing point that immediately communicates Bailey Law’s expertise. Designed to build credibility and give clients confidence from the start.
Service page – clarity builds trust
Service offerings distilled into clear, scannable sections. No jargon, just straightforward information that shows exactly what clients can expect.
Region page – local presence, real reach
Tailored pages that connect services to specific locations. This not only boosts visibility but reassures clients Bailey Law understands their context.
Article page – sharing expertise
A blog designed as more than filler — it positions Bailey Law as a trusted voice, with clear layouts and content guidelines to keep updates consistent and useful.
